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Press releases are great ways to communicate various events about your company.  These events can include participation with industry trade shows, new product announcements, strategic partnerships, and personnel changes.  Press releases have an added benefit that not every company knows how to use.  The added benefit of press releases is that they can greatly improve your search engine optimization (SEO) rankings.

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SEO is highly valuable for online businesses because the higher your ranking with search engines, the more likely your business will be chosen by your target audience when they execute a search for your products.  To boost your SEO rankings, you should take full advantage of every marketing tool available.  This should include optimizing press releases for SE.